Let’s give your business a place online that feels like you.
I’m Kwame. I help you figure out what you want to say, what belongs on your website, and how to bring it all together, in a Squarespace site you’ll know how to use.
You don’t need a plan, finished copy, or any technical know-how to start.
Does any of this sound familiar?
Keeping up with your website is a job on top of the work you actually want to be doing. Here’s how I help with the common starting points.
“I’m starting something and don’t know what my website needs.”
That’s a good place to begin. We talk through what you offer and who it’s for, decide which pages you actually need, and I design and set up the site in Squarespace. You don’t need copy or a finished plan to start.
“I have a lot of content and don’t know what belongs.”
Posts, recordings, half-finished ideas: we go through it together and decide what serves your business, what belongs on the website, and what can wait. That kind of sorting is behind Rebecca Rosen’s media hub, below.
“My website no longer reflects my business.”
Sites tend to grow one page at a time until the main message gets buried. I look at what’s there, work out what visitors should understand first, and reshape the site around it, combining or removing what isn’t helping.
“I want a website I feel comfortable managing.”
I show you how your site works, so changes don’t feel like a mystery. From there you can keep managing it yourself, have me manage it, or check in with me when you want a second opinion.
What this looks like in practice
Rebecca Rosen — media hub
One place for writing, podcasts, and video.
Read the case study →- The problem
- Podcasts, blog posts, and videos lived on separate pages, so visitors had to already know where to look.
- What I did
- Brought them together in one media hub with Read, Listen, and Watch entry points, and filters by format and topic.
- One decision
- I kept the topic set small, with eight tags, so browsing stays simple. The free guide gets a prominent link to its own signup page rather than a crowded form.
The writing, episodes, and video are Rebecca’s. The structure and presentation are mine.
Stories We Keep
An idea that started with a problem I ran into while traveling, and became a product I defined, directed, and tested.
- One decision
- Share the story, not the phone. Handing someone your phone means they can scroll through everything, so a Story shows only the photos you chose and the words behind them.
Submitted to Apple’s App Store review. Not yet publicly launched.
Read the case study →What I can help with
Websites and the words behind them are the heart of it. The rest grows out of the same habit: making sense of what you have and turning it into something useful.
A Squarespace website, and what it says
“My website has grown confusing, or I don’t have one yet.”
I design and set up your site in Squarespace, and help you decide the message behind it: what visitors should understand first, what each page needs to say, and what doesn’t need to be there at all.
- Website audits and content inventories
- Sitemaps, navigation, and how visitors move through the site
- Page-by-page messaging and content direction
- Design and setup in Squarespace
- Teaching you how to use your site
Digital & content strategy
“I have years of content spread across several places.”
I look at what exists, what connects, and what to simplify, then help you set priorities and a practical roadmap.
Editorial & brand communication
“I know my subject, but I can’t get it all into words.”
I help turn your expertise, ideas, and recordings into clear writing, and decide what to say is part of building your presence online.
Product & idea development
“I have an idea, but I don’t know what it should become.”
I help define the problem, the features that matter, and the briefs, so an idea is concrete enough to test and build.
Making it easy to take on
This doesn’t have to be a 100-hour workweek type of deal. The goal is a website and a process you understand.
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We sort out what to say
We go through the content you have and the ideas still in your head, and decide what serves your business and belongs on the site.
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I design and set it up
I build your website in Squarespace, so it’s a platform you can actually work with.
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I teach you how it works
You learn how to use your site, so you know what you’re able to change and how.
After that, you choose the support that suits you
Manage it yourself
Once you know how it works, the site is yours to run.
Have me manage it
I look after updates so you can stay focused on your work.
Check in when you need to
Come back for occasional guidance and a second opinion.
What that looks like for your business is something we work out together.
Why I enjoy this work
Designing the web page and the messaging behind someone’s brand is the most exhilarating thing for me.
Whenever someone tells me about an idea, I can’t help thinking it through: how it could look, how to explain it, and how to help them get started.
I understand the overwhelm of trying to keep up with a side of your business that isn’t your main focus.
That’s why I like to keep this practical and unhurried.
Tell me about your business, your website, or your idea.
You can start the conversation before you have it figured out. That’s usually when it’s most useful.